Using Customer Profiles to Find the Perfect Promo Products

Nov 25

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

How Promo Products Can Make a Lasting Impression

Sep 28

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

Leading the Workplace: How to Develop Your Leadership Skills

Sep 21

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...

Your Guide to Promotional Shirts

Aug 30

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

The Power of Perceived Value

May 7

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

How to be an Empathetic Leader and Still Get the Job Done

Apr 15

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

What’s Up With Unboxing Videos? The Trend You Must Try

Dec 5, 2023

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

Product Safety: What You Need to Know

Nov 20, 2023

No matter what they're purchasing, no one wants their products to be unsafe – it's a no-brainer! In the United States, there are several different product safety regulations that promotional ...

6 Books That Every Business Owner Should Read

Aug 9, 2023

As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...

6 Benefits of Customer Loyalty Programs

Aug 1, 2023

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

7 Ways to Instantly Make Your Website More User-Friendly

May 12, 2023

With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...

The Power of Promo: Why People Love Freebies

Feb 25, 2023

Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...

8 Graphic Design Mistakes to Avoid

Oct 3, 2022

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

5 Ways to Boost Employee Morale

Sep 19, 2022

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

Your Product Decorating Questions Answered

Aug 14, 2022

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

Imprint Everything: A Guide to Printing Methods

Jul 30, 2022

Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...

The History of Promotional Products

Jun 15, 2022

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

6 Things You're Missing Out on by Not Using Promotional Products

May 24, 2022

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

How to Choose Uniforms the Whole Team Will Love

May 17, 2022

If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common &nd...

What Millennials Want (And How to Work With Them)

May 2, 2022

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

Why You Should Be Having More Fun at Work

Apr 10, 2022

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...

Your Brand Is Your Business - Market It!

Mar 12, 2022

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

Generation Z vs. Millennials: What’s the Difference?

Feb 18, 2022

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...

6 Helpful Tips to Address Unhappy Customers

Sep 6, 2021

It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...

4 Ways to Improve Communication

Aug 15, 2021

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...

Your Graphic & Web Design Cheat Sheet

Jul 2, 2021

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...

Branding 101: Let’s Talk Logos

Jun 25, 2021

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

Sustainability & Environmental Responsibility: Why it Matters

Jan 10, 2021

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

Why You Should Buy USA-Made

Dec 20, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...

5 Invaluable Marketing Books to Help Grow Your Brand

Jun 12, 2020

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

Lanyards: Everything You Need to Know

Apr 28, 2020

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

5 Simple Tips to Organize and Run Effective Meetings

Apr 6, 2020

If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....

5 Fail-Proof Ideas for Your Business Instagram

Dec 12, 2019

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

Why You Need Promotional Products

Nov 13, 2019

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

How to Protect Your Business From Hackers

Oct 23, 2019

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

How Promo Products Can Tell Your Brand's Story

Sep 18, 2019

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...